The Office of Strategic Communication, the central communications and content hub for UW-Madison, is in search of a creative and strategic Assistant Director of Social Media that will provide key support for managing and shaping the university's social media accounts.
We are looking for someone who is excited by higher ed communications and social media and is comfortable with both strategy development and hands-on content planning and creation. This role will conceptualize, plan and create social media content for distribution across senior leadership and institutional channels to advance the university's priorities and engage target audiences. A primary function of this role will be to work closely with campus leaders, including the university's chancellor, to help manage their social presence. The role will work with leadership to produce sharp, engaging written and visual content that captures an individual's perspective and conveys a range of messages on their channels - from serious campus news to spirited posts that evoke a feeling of inspired goofiness to community highlights. In addition, the Assistant Director of Social Media will plan meetings with and provide guidance, resources and support to social media professionals across campus, especially in the area of executive communications.
This role reports to the Director of Institutional Social Media and will collaborate with leadership, communications professionals and student staff.
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Preferred
Bachelor's Degree
Candidates with a background in journalism, strategic communications or digital production are encouraged to apply
REQUIRED:
5+ years of experience in communications and/or marketing.
PREFERRED:
- Experience managing corporate, nonprofit, institutional or influencer social media accounts, developing and implementing innovative social campaigns across channels
- Demonstrated ability to produce accurate, visual and attention-grabbing content for an individual or brand.
- Experience working with institutional, organizational or corporate leadership on communications, including social media accounts, and experience writing in first-person point of view for leadership
- Track record of management of higher ed or campus accounts
- Experience evaluating the effectiveness of social accounts and campaigns to reach strategic objectives
- Experience capturing and editing photos desired. Ability to create and edit short social videos and Reels a plus. Graphic design and animation skills a plus
- Demonstrated experience working cooperatively and professionally
- Demonstrated ability to work independently on complex projects, manage shifting priorities
- Experience with crisis communications
- Experience adhering to and supporting brand standards across communications channels
We recognize that qualified applicants come from a variety of backgrounds, life experiences, and levels of educational access. We encourage you to apply even if you don't match all of the qualifications listed above.
Full Time: 100%
This is a hybrid position, working partially remote and partially in-person on the UW-Madison campus.
Some evening and weekend hours may be required, with the employee able to flex their schedule to accommodate work outside regular business hours.
Ongoing/Renewable
Salary:Minimum $70,000 ANNUAL (12 months)
Depending on Qualifications
The expected starting salary range for this position is $70,000-85,000. Actual salary will be based on the candidate's qualifications.
This position offers a generous benefits package, including more than 5 weeks of paid time off every year, participation in the nationally recognized Wisconsin Retirement System pension plan, comprehensive health/dental/vision insurance, paid professional development opportunities, a flexible work environment and more. Learn more at https://hr.wisc.edu/benefits/.
Click the 'Apply Now' button to start an application.
You will be asked to upload a cover letter and resume highlighting your experience, knowledge and skills as they relate to the listed qualifications.
In addition, please provide two (2) social media work samples. Higher education and/or leadership focused posts preferred. Include a description of the channel, goal, target audience, and results for each work sample.
Kory Breuer
kory.breuer@wisc.edu
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Communications Manager(CM003)
Department(s):A02-GENERAL SERVICES/VC FOR UNIV RELATIONS/COMMUNICATIONS
Employment Class:Academic Staff-Renewable
Job Number:297854-AS
The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.